Horlicks Protein Plus & Nutrition Drink
Horlicks Protein Plus with 3 high-quality proteins, is scientifically formulated daily nutrition drink for adults which helps to support muscle mass and maintain strength over time, as a part of a healthy lifestyle
Why do you Need High-Quality Protein?
Keeping Up with Life Post 30
As people move into their 30s, muscle mass and strength start to decline. Post 30, adults tend to lose 3-8% of their muscle mass per decade. This leads to a drop in functional capacity which can then cause early fatigue. An optimum intake of high-quality proteins and regular physical activity can reduce this decline in function.
The Importance of High-Quality Protein
Maintaining muscle mass depends not just on the right amount of proteins but also on the right quality consumed. Whey, Soy, and Casein, the proteins in Horlicks Protein+ have PDCAA score (protein quality indicator) of 1, the highest score possible on this scale.
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Whey Protein is a fast release protein, being digested rapidly and leading to a fast increase in amino acids into the blood.
Soy Protein is termed an ‘intermediate release protein’, releasing amino acids into the blood a little slower than whey but higher as compared to casein.
Casein, the dominant protein in milk, is a slow-release protein with a lower peak but a more gradual and prolonged amino acid
Why Horlicks Protein Plus is the Better Protein?
1. It has 3 High-Quality Proteins
There are 20 Amino Acids and your body needs all of them to maintain muscle mass and strength. But 9 of them cannot be made in the body and so need to be consumed. These are called essential Amino Acids.
The 3 Proteins in Horlicks Protein+ contain all the essential Amino Acids needed to build and maintain muscle mass, important for strength.
2. Horlicks Protein Plus Contains 3 times More Protein Than The Leading HFD
Why does this level of protein matter?
1 mug of the leading HFD provides 3g of Protein.
3. It has a Triple Blend of Proteins
1. Quintiles IMS (Aug 2017) Concept test amongst HCPs n=183 pp21.
2. 3 times protein refers to comparison with market-leading HFD (GSK Data on File)